Yankees Universe > Red Sox Nation

Yankees #1 in out-of-market- brand loyalty amongst the teams in the 4 major sports, Red Sox third.

Though this is quite an achievement, the Red Sox were much more proud of earning the distinction of "Least Diverse Fanbase".Source:http://bizofbaseball.com/index.php?option=com_content&view=article&id=2657:yankees-the-king-of-out-of-market-brand-loyalty&catid=30:mlb-news&Itemid=42


Mike said...

So what you're saying is that the Yankees have the most bandwagon fans out of all sports teams? What a shocker! I bet you're proud.

Jimmy Dugan said...

Actually, this speaks more to the reality that the Yankees are a well respected, multi-national brand. Now head back to Wifey McBeaty's for a pint with the rest of your Red Sox fanboys.